A word from Frédéric Jousset

« I am convinced that art is essential to everyone’s life but that the inequalities related to the access of its creation are still too deep. There is an urgent need for culture to come out of its comfort zone and reach a wider audience. I am creating Art Explora to take up this major challenge: sharing culture with as many people as possible. »

Frédéric Jousset, president of Art Explora

Art Explora was created by Frédéric Jousset, a French entrepreneur and a great patron of culture.

After graduating from HEC Paris in 1992 (he currently chairs the HEC Alumni network), he co-founded Webhelp, a 80,000 people-strong global leader in business process outsourcing (BPO).

Fond of art and heritage, Frédéric Jousset is a committed actor in culture, President of Beaux-Arts & Cie (French art newspaper Beaux-Arts Magazine), owner of the Relais de Chambord, he chaired the board of directors of the École Nationale Supérieure des Beaux-Arts de Paris from 2011 to 2014. Administrator of the Ecole Nationale des Arts Décoratifs and « Grand Patron » of the Louvre Museum since 2016, he has been notably involved with the Museum in organizing conferences in prisons.

In 2018, he was also tasked by the French President to lead the working group for the launch of the Pass Culture, an engagement of President Emmanuel Macron for the cultural sector, which consists in a platform giving access to a large cultural offer to each citizen reaching majority.

Frédéric is also a shareholder in a number of high growth startup companies across Europe, many within the art world, including Arteum (museum shops), Incubart (art platform) and Artsper (art market place).

He is the recipient of various orders including Commander of the French Order of Arts and Letters, Knight of the French National Order of Merit and Knight of the French National Order of the Legion of Honour.

Frédéric Jousset on France Inter

Frédéric Jousset was on France Inter on Sunday May 24th. Find out the ambition of Art Explora and listen to the interview.

Frédéric Jousset announces the launch of ArtNova

Art Explora’s founder launches ArtNova, the first impact investment fund focusing entirely on supporting entrepreneurial projects in the cultural sector. With its 100 million-euro endowment, ArtNova’s investment will be deployed via two vehicles: ArtNova Capital and ArtNova Patrimoine. ArtNova Capital invests in companies with high growth potential, especially in the media, services and technology. ArtNova Patrimoine runs projects to enhance the value of cultural heritage ranging from investing in renovating heritage locations ArtNova will contribute 50% of its capital gains to the Art Explora Foundation.

“I want to enlarge the cultural audiences.” Frédéric Jousset

The team

Bruno Julliard


As a law student, Bruno was elected as Chairman of the leading student union, UNEF, in 2005. In 2008, he became deputy-mayor in charge of youth for the City of Paris. As First Deputy to the Mayor of Paris, he was in charge of culture, artistic professions and heritage in 2014. He sits on a the boards of a number of Paris’ cultural institutions and, between 2014 and 2018, was Chairman of Paris Musées, a public body representing the 14 museums of the City of Paris. As special advisor to the Ministry of National Education, he helped to draw up education policy guidelines in 2012. He left the City of Paris Council in 2018 to join Frédéric Jousset who was prefiguring Art Explora, and became the director of the foundation on its creation in 2019.

Contact Bruno Julliard

Agnès de T’Serclaes

Chief operations officer

After a graduation from ESSEC Business School, Agnès started her career at Procter&Gamble following first experiences at the Petit Palais Museum and McKinsey. During 12 years at P&G, she worked on marketing positions travelling between France and Spain and was appointed Category Director in charge of marketing and sales for a brand portfolio. In 2013 she moved in Colombia and launched Kidizz Latam, the latin american subsidiary of the French Startup Kidizz. She successfully developped the company in 5 countries before flying back to France in 2019. Convinced by the Foundation’s project, Agnès joins Art Explora to lead its operations and manage the development of the main projects to come.

Contact Agnès de T’Serclaes

Philippe Rivière

Head of digital strategy

Following his Ecole du Louvre undergraduate degree, Philippe obtained a DEA (M.Phil) in the history of art at Paris I – Panthéon Sorbonne, and a DESS (postgraduate diploma) in document engineering at ENSSIB. Since then he has held some key roles in the digital world of some of Paris’ cultural institutions. More recently, he was deputy development manager and head of digital services and communication at Paris Musées. Philippe now manages the foundation’s digital strategy. Beyond elaborating strategy, he also leads the design and implementation of various digital resources and contributes to the setting up of national and international partnerships.

Contact Philippe Rivière

Anne Lehut

Head of programs and content

Anne graduated from the Ecole du Louvre in 2012 after qualifying in 2010 in Aesthetics & Science of Arts at Paris I – Panthéon-Sorbonne. She then spent 6 years developing culture policies for the City of Paris which involved guiding stakeholders in contemporary art and in art for public spaces and museums. Nowadays she takes care of the foundation’s programmes and content management, steering the development of the Art Explora digital platform. She is also in charge of the Art Explora – Académie des Beaux-Arts European Award and develop the foundation’s different partnerships.

Contact Anne Lehut

Blanche de Lestrange

Artistic director

Following her Sorbonne undergraduate degree in history of art, Blanche graduated from Sciences Po Paris and has been deputy director in charge of the FIAC artistic programming and « Hors les Murs » programs since 2010. She has also directed performance, dance, artists’ films and conference programs in collaboration with major cultural institutions such as the Louvre, the Palais de la découverte and the Centre Pompidou, and was co-curator for performance programs at the Silencio in Paris and the Printemps de Septembre contemporary art festival. In 2017, she co-founded the association Thanks for Nothing, which creates links between the art world and charity organizations. At Art Explora, she will develop artist residencies at the Cité internationale des arts in Montmartre and build synergies with the foundation’s cultural partners.

Contact Blanche de Lestrange

Maider Larrauri

Maider Larrauri

Head of international development

After graduating from the Spanish business school ICADE and Northeastern University in the United States, Maider began her international career in Paris where she spent 9 years marketing products for L’Oréal on the world Luxury market. Her passion for contemporary art and design led her to the Carpenters Workshop Gallery in London’s Mayfair district where she worked as an exhibitions and PR manager. She is now a patron of the Hayward Gallery in London. As a consultant, Maider has also helped many luxury brands to team up with artists. Today, she manages the international development of the foundation.

Contact Maider Larrauri

Laure de Moussac

In charge of the volunteer network and cultural roadshows

After graduating from HEC Paris with a Master’s degree in sustainable development and social innovation, Laure worked for one year with Big Mamma, a fast growing startup in the food industry, as an offer development manager before joining Art Explora. Laure has a dual French and Italian nationality, she is fond of arts and culture and has previously worked with the French Ministry of Culture as partnership manager for the Pass Culture app, an engagement of President Emmanuel Macron for the cultural sector, which consists in a platform giving access to a large cultural offer to each citizen reaching majority. She is now in charge of building the foundation’s network of volunteers and implementing cultural roadshows.

Contact Laure de Moussac

Léa Forget

Head of communication and digital marketing

After graduating from the EDHEC Business School with a specialization in management and marketing, Léa worked on communication and activation missions for different companies such as L’Occitane en Provence and more recently the Danone Group. She worked during 5 years on the sponsoring and communication strategy of the company and its cultural and sport events. Specialized in content creation, she joins the foundation in 2020 as head of communication and marketing digital with the mission to spread Art Explora’s messages and projects and address the widest audience as possible.

Contact Léa Forget

Anouk  Couturier

In charge of artistic projects

A graduate of the Ecole Normale Supérieure, with a bilingual English master’s degree in art history and, since 2019, a master’s student at HEC, Anouk combines her passion for art history with business studies and the practice of several foreign languages. After three years of literary preparatory class, she has devoted two years to the study of art history during which she has taken a particular interest in contemporary British art. In 2019, she was selected for a research stay at the Collegio Superiore of Bologna to study Italian art history (12th – 17th centuries). In parallel with her research, she organised a seminar for the ENS at the Venice Biennale. In addition to her studies, Anouk diversified her skills in the artistic field with internships at the Picasso Museum, in an art advisory firm and in a contemporary art gallery in Paris. Today, Anouk is in charge of artistic projects at the foundation.

Contact Anouk Couturier

The endowment fund

  • Name
  • Creation
  • Statutes
  • Capital endowment
  • Registered headquarters
  • Art Explora
    Trademark registered and published on 8 November 2019 in the Bulletin Officiel de la Propriété industrielle (BOPI).
  • 9/11/2019
    The creation of the Art Explora Endowment Fund was published in the Journal Officiel on 9 November 2019.
  • Endowment fund, prefiguring a Recognised Public Utility Foundation
    The statutes of the endowment fund are governed by the law of 4 August 2008 on the modernisation of the economy and the decree of 11 February 2009 on endowment funds. The Art Explora project, which takes place over a long period of time, aims to become a Recognised Public Utility Foundation (FRUP) in the short term).
  • 4 million euros
    A first non-expendable endowment of 4 million euros was granted by its founder, Frédéric Jousset. To this capital will be added each year the allocations necessary to finance its actions.
  • Paris
    The endowment fund’s headquarters is registered as 9 Bd de la Madeleine, Paris 1er..