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Amine Ait Hammou's 7tta programmed by Zakaria Alilech
A different kind of "anti-fashion" show, a collaborative, funny, joyful and subversive theatrical performance about the clothing industry, the relationship to fashion and the representation manifested by the famous Catwalk.
All dates
Amine Ait Hemou's 7tta programmed by Zakaria Allilech
A different kind of "anti-fashion" show, a collaborative, funny, joyful and subversive theatrical performance about the clothing industry, the relationship to fashion and the representation manifested by the famous Catwalk.
Phonetically, l'7TTA (7=H) is a popular Moroccan expression for trendy clothes. "Darreb L'7TTA!" You've found yourself a really chic outfit!
A hybrid creation of Anti-Fashion trends, displacing ball culture (second-hand clothing) into a showbiz universe.
The idea came to life in 2012 through an Anti-Fashion fashion show, presenting a universe that shifts image to societal values and proposes a re-evaluation of the notion of "ideal beauty".
7TTA is one of our most fashionable trends.
The offbeat fashion show presents the collection in "clothing characters" adapted to stage situations, recalling characters from our collective memory: schoolteacher, primary school pupil, soccer player...L'7TTA's fantastic universe seeks to provoke feelings of nostalgia and pride with humor, while positioning itself radically by the standards of current trends.
In the beginning, L'7TTA was born from the collaboration of artists from different disciplines, working together to imagine a magical creation, a critical and mysterious universe designed by Mohamed Amine Ait Hammou.
Mohamed Amine Ait Hammou is an artist born in Casablanca to an Amazigh father and a mother of Algerian origin. He grew up between Casablanca, Beni Mellal and Bouznika before moving to Rabat to study the plastic arts. In his work, he attempts to reconstruct his imagination, and share his questions about modern Moroccan society. Always on the lookout for forms that can speak to his society, he embarks on a variety of projects between theater, cinema and image to represent the identity of a society in transition.
Zakaria Alilech
Zakaria Alilech is a translator and cultural programmer based in Tangier. He is the cultural coordinator of the American Language Center, as well as co-founder of the multidisciplinary contemporary art festival Youmein. He also works as a translator and adapter of artistic texts, notably for film, theater and contemporary art. His literary and artistic translations can be found in catalogs and programs in French, Arabic, English and Spanish at art institutions in Morocco and abroad.
Practical information
Address
Port of Tangier - Opposite Bab El Marsa, Tangier, Morocco
Accessibility
Dates and times
Friday, September 27, 6:30 pm to 7:30 pm
Safety
Visit itinerary
EXPERIENCES On board
Immersive exhibition "Présentes
Created in exceptional collaboration with the Musée du Louvre, this exhibition offers a reflection on the role and representation of female figures in the Mediterranean world, through an educational and sensory experience based on digital audiovisual technologies. The exhibition is divided into two parts:
- An educational documentary on the aft deck
- An immersive exhibition at the heart of the catamaran
A sound journey in the Mediterranean by Ircam
Through a Sound Odyssey, Ircam and Ircam Amplify invite visitors to explore the sensations of the Mediterranean and discover new soundscapes, both imaginary and real.
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© Elisa Von Brockdorff
The artists
Frequently asked questions
Yes, the boat is freely accessible on site. However, you can pre-book your time online on our website.
For reasons of safety and preservation of the boat, high heels and stilettos may not be worn on the boat.
The museum boat is open to all free of charge. To find out on which quay it will be moored, or to pre-book your slot, consult the page dedicated to your town.
Appropriate facilities have been set up on the Festival site for the reception and access of people with reduced mobility. The boat is equipped with a 1m-wide ramp, accessible to people with reduced mobility, but may require the accompaniment of a third party due to its gradient of over 6%. Access to the aft deck and immersive exhibition is possible. However, the upper deck is not accessible. Please inform us in advance of any special accessibility requirements, so that we can make the necessary arrangements.